Jun 18th

Contemporary Strategic Marketing Ross Brennan PDF Cdbc035b3

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by Ross Brennan : Contemporary Strategic Marketing

ISBN : #0333981189 | Date : 2002-10-03

Description :

PDF-26e4a | In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates. It provides students with the solid intellectual foundations they need through comprehensive coversage of the traditional and contemporary elements of strategic marketing. Through original rea… Contemporary Strategic Marketing


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Jun 18th

Emotional Branding Paradigm Connecting Brands PDF 77894d91e

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by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

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PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Jun 17th

Consumer Behavior Marketing Strategy 8th PDF 84c21e8e1

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

Description :

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Jun 17th

Creators Guide Transmedia Storytelling Captivate PDF 245afb7ac

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by Andrea Phillips : A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

ISBN : #0071791523 | Date : 2012-06-21

Description :

PDF-2e733 | The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.”―David Gale, Executive Vice President, MTV Cross M… A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms


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Jun 16th

Turn Your Contacts Into Cash PDF 5684cf314

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Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF




by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

Description :

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Jun 16th

Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

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Jun 16th

Revolution Marketing Proceedings Conference Developments PDF 320667cbf

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: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Jun 15th

Marketing Strategy Strategic Management Cases PDF Bca45cd85

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Marketing Strategy: AND Strategic Marketing Management Cases PDF




by David W. Cravens : Marketing Strategy: AND Strategic Marketing Management Cases

ISBN : #007710823X | Date : 2004-02-01

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PDF-64f66 | … Marketing Strategy: AND Strategic Marketing Management Cases


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Jun 15th

Summary Customer Review Analysis Hykens Ebook PDF 29f6913dd

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by BusinessNews Publishing : Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book

ISBN : # | Date : 2014-10-28

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PDF-ff6fc | The must-read summary of Shep Hyken’s book: “Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet”.This complete summary of the ideas from Shep Hyken’s book “Amaze Every Customer Every Time” shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of … Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book


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Jun 13th

2 Minute Drill G Perry PDF 338d3d7f2

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by A. G. Perry : The 2-Minute Drill

ISBN : #1615665994 | Date : 2010-05-18

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PDF-374df | Thousands of American households are supported by dedicated professionals that make their living working in the sales industry. In the face of a challenging economy, many professionals and laborers alike are turning to sales jobs as a way to stave off home foreclosure, bankruptcy, and even hunger. The introduction of thousands of employees to the sales industry has forced many sales managers and d… The 2-Minute Drill


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Jun 12th

Psychology Price Increase Customer Satisfaction Ebook PDF 7984066de

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction PDF




by Leigh Caldwell : The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

ISBN : # | Date : 2012-09-28

Description :

PDF-be18a | One of the most important questions for any business is: how much should I charge? Economics has an easy answer – just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover… The Psychology of Price: How to use price to increase demand, profit and customer satisfaction


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Jun 12th

Global Perspectives Marketing 21st Century PDF 237bde0c7

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Jun 12th

Higher Education Consumer Choice Hemsley Brown PDF 0081a1a82

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Higher Education Consumer Choice PDF




by J. Hemsley-Brown : Higher Education Consumer Choice

ISBN : #1137497181 | Date : 2015-12-23

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PDF-eb34f | Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, chan… Higher Education Consumer Choice


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Jun 11th

New Marketing Practice Penguin Business PDF 1989824a4

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by David Mercer : New Marketing Practice (Penguin business)

ISBN : #0140240780 | Date : 1999-06

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PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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Jun 11th

Implementing Successful Sales Strategy Cross Functional PDF 98926a9f3

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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) PDF




by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

Description :

PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) by by Multiple Authors

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